Juba Talk About Your Child

College and career prep through 1-on-1 mentorship.

Turn Interests Into Direction. Direction Into Experience. Experience Into Opportunity.

Juba helps students discover their strengths, explore career paths, and gain real-world experience through personalized mentorship and hands-on projects with industry professionals.

A group of students smiling with their notebooks
Students smiling together in a school hallway
Personalized mentorshipfor middle school through post-grad

Good Grades Are Just the Beginning.

Students spend years preparing for exams, completing assignments, and working toward graduation. But many still face a fundamental question:

What do I want to do with my future, and how do I get there?

Academic achievement is important. But building a meaningful future also requires self-discovery, professional exposure, practical experience, and relationships.

Juba helps bridge the gap between classroom learning and the real world.

38%of employers screen candidates by GPA, down from 73% in 2019. Internship experience is now the top tiebreaker. NACE
35%fewer entry-level postings since 2023, and recent-grad unemployment runs above the overall rate. ZipRecruiter, NY Fed
39%of workers’ core skills are expected to change by 2030, driven in part by AI. World Economic Forum
Year 1Top finance and consulting firms now open internship pipelines as early as freshman year of college.

A Clearer Path Forward.

Every student moves through the same four stages. Where they start depends on them.

  1. Interests

    Discover strengths, passions, and potential career paths.

  2. Direction

    Build a personalized roadmap with clear goals and guidance.

  3. Experience

    Work alongside industry professionals on meaningful projects that develop real skills.

  4. Opportunity

    Turn those experiences into stronger resumes, applications, professional connections, and future opportunities.

Wherever Your Child Is Starting, There’s a Path Forward.

Juba works with students from middle school through college and post-grad, including recent graduates working toward their first full-time role.

The Explorer

I have interests, but I’m not sure what I want to do.

For students who need exposure to different fields and guidance identifying their strengths.

The Aspiring Professional

I know what interests me, but I don’t know how to get started.

For students ready to gain experience, build skills, and learn from professionals in their chosen field.

The Opportunity Seeker

I want to stand out and prepare for what’s next.

For high school, college, and post-grad students looking to strengthen their resumes, build professional relationships, and prepare for college, internships, and career opportunities.

Real Projects. Real Skills. Real Growth.

Students leave Juba with work they can point to. Here’s what that looks like.

Kiliyan’s AutoCAD drawing of his retaining wall designStudent deliverable: AutoCAD wall design
Kiliyan Dagnet

Kiliyan Dagnet

High school senior · DMV area
Civil engineering

Designed a gravity retaining wall with a civil engineer at Stantec, running the overturning, sliding, and bearing-pressure checks real engineers use, then drafted the design in AutoCAD and presented it.

Outcome

Built a technical engineering project and drew on the experience in his college essays.

Technical problem-solvingAutoCADProfessional communication
Mamadou’s investment snapshot for an 8-unit multifamily propertyStudent deliverable: multifamily investment memo
Mamadou Kante

Mamadou Kante

College freshman, NYU Stern · New York
Commercial real estate

Torn between consulting and real estate, Mamadou explored both through conversations with professionals, chose commercial real estate, and built a full investment memo on an 8-unit multifamily property in Chicago, with market analysis, underwriting, risk mitigation, and upside scenarios, which he presented to industry professionals.

Outcome

A real estate private equity internship and an expanded professional network.

Financial modelingInvestment analysisProfessional presentation
Nate’s historical income statement model for ChipotleStudent deliverable: Chipotle financial model
Nate Kassa

Nate Kassa

College freshman, NYU Stern · New York
Investment banking

Knew he liked finance but not which direction. Through research and conversations with professionals he discovered investment banking, built a financial model on Chipotle, including a three-year historical income statement, operating assumptions, a 2026 forecast, and a free cash flow model with a full investment thesis, and presented it to Blackstone private equity professionals.

Outcome

An internship at Jasco Philanthropies and an expanded professional network.

Financial modelingInvestment analysisProfessional presentation
Dash’s analysis of hospital claim denials by reasonStudent deliverable: revenue cycle analysis
Dash Fader

Dash Fader

College senior, NYU · New York
Revenue cycle and hospital finance

Built an executive analysis of a regional medical center’s financial health, tracing a $2.1M monthly loss to claim denials, breaking down the causes by reason, department, and payer, and recommending targeted fixes with a 90-day rollout plan and KPI targets.

Outcome

An optimized resume and LinkedIn profile, a presented project, and a networking plan toward a healthcare internship.

Data analysisProblem solvingExecutive presentation

Real Juba students.

Questions Parents Ask.

How is Juba different from a tutoring or coaching business?

Tutors improve grades. Coaches give advice. Juba pairs your child with a working professional in the field they want to explore, and they build something real together.

Every student gets a personalized plan, one-on-one sessions with a mentor from their field of interest, a real project they can show colleges and employers, and accountability check-ins between sessions. The outcome is not a better test score; it is direction, a tangible piece of work, and a professional network they did not have before.

How much does Juba cost?

Every student is paired with a personal mentor and follows a 16-week plan built around their goals. Families choose the pace that fits them.

Weekly Track
$600 per session · 4 sessions a month
  • A mentor from the student’s field of interest
  • A 16-week plan built around their goals
  • One-hour sessions every week
  • Accountability check-ins and worksheets
Bi-Weekly Track
$350 per session · 2 sessions a month
  • A mentor from the student’s field of interest
  • A 16-week plan built around their goals
  • One-hour sessions every other week
  • Accountability check-ins and worksheets

Sponsored and partner-funded spots are available for some students. Book a free consultation and we will walk you through options.

What does the program actually look like?

Students move through four phases. Discover and plan: explore interests, set goals, get matched with a professional, and build a project plan together. Research and build: gain industry knowledge, develop foundational skills, and start the project. Execute and refine: apply mentor feedback and develop a tangible piece of work. Present and reflect: present the finished project, reflect on career interests, and learn how to use the experience in applications and interviews.

Who are the mentors?

Young professionals from leading firms across finance, consulting, technology, engineering, law, healthcare, and more. They are a few steps ahead of your child professionally, which means their guidance is current, honest, and practical. See a few of them on our Mentors page.

What ages do you work with?

Middle school through college and post-grad, including recent graduates working toward their first full-time role. Students can start at any stage; the goals change as they grow.

Is it in person or virtual?

Both. Juba is based in the Washington, DC area and meets students in person there, and works with students anywhere virtually.

What does my child walk away with?

Clarity about a field (or the knowledge that it is not for them), a completed project they can show colleges and employers, skills specific to that field, a professional relationship with their mentor, and a network they can draw on for internships and beyond.

Why is it called Juba?

Juba is a combination of two words. Jua is Swahili for light. Ubuntu is a traditional Nguni Bantu term from Southern Africa that translates to “humanity towards others,” often summarized by the phrase “I am because we are.” Together they describe what we believe: every young person has light in them, and none of us gets where we are going alone.

Your Child’s Future Deserves More Than Guesswork.

Whether your child is exploring their interests or already pursuing a specific goal, we’d love to learn more about them and discuss how Juba can help.

Talk About Your Child

College and career prep through 1-on-1 mentorship.

Meet the Mentors

Juba connects students with professionals who share their experiences, provide career insight, and guide students through practical learning opportunities.

Here are a few of our mentors. Our mentor network spans many fields, and every student is matched with a professional in the area they want to explore.

Ibrahima Fall

Ibrahima Fall

Structural Engineer, Stantec · Transportation & Infrastructure

Works on bridge and transit structures in New York. A City College of New York engineering graduate and former FHWA Eisenhower Fellow, he has presented his research at the TRB Annual Meeting and speaks to civil engineering students about career paths in the field.

Mentors in: Civil and structural engineering
Medha Gupta

Medha Gupta

Senior Associate, New Verticals, DoorDash · Technology & strategy

An NYU graduate who founded the Congressional App Challenge’s Debugged podcast and was named a 2022 Computer Science Hero by CSEdWeek. Her work spans software engineering, strategy, and entertainment technology.

Mentors in: Technology, strategy and operations, computer science
Donald Singleton

Donald Singleton

Investment Banking Associate, J.P. Morgan · Finance

Joined J.P. Morgan as an investment banking analyst after interning there during college at the University of San Francisco, and was recently promoted to associate. A Milwaukee native and alum of the MKE Fellows program.

Mentors in: Investment banking, finance
Jadyn Francois

Jadyn Francois

Management Consultant, PwC · Head of Brand & Creative Strategy, Juba

An NYU graduate in psychology with a minor in business, entertainment, media and technology. At PwC she has led competitor brand analysis, produced marketing content reaching 1,000+ leaders, and shaped messaging strategy across client pursuits. At Juba she built the brand identity from the ground up and runs its content, social, and growth marketing.

Mentors in: Marketing, brand strategy, consulting, content and creative

Our mentors work at companies including

  • Kirkland & Ellis
  • JPMorganChase
  • Goldman Sachs
  • Stantec
  • McKinsey & Company
  • DoorDash
  • Deloitte
  • BlackRock
  • Brown Advisory
  • Shields Health Solutions

College and career prep through 1-on-1 mentorship.

Hear From Students and Families

Real students, real parents, in their own words.

One family.Three voices.A parent and two students on their Juba experience
Family video testimonial

One Family. Three Voices.

A mother explains why she enrolled her children, Layla shares how her mentor helped her build her business and stay accountable, Kobi talks about sharpening his content creation skills with his mentor, and Mom closes on the peace of mind Juba gives her.

Watch on YouTube
A parent’s testimonial, in his own words

“Via the Juba Mentorship program, my son Dash was able to connect with an industry professional in revenue cycling/hospital finance as part of his exploration of careers in that field. His assigned mentor worked with him to condense, edit, and optimize his resume and LinkedIn profile. This was followed by regular discussions of the field and assignments to assess understanding and develop executive function skills. Finally, my son was given a hands-on project assignment and presentation to address a revenue cycle problem and was able to offer solutions and carry on a discussion. Next steps involve enhancing his network to successfully obtain an internship in his field, providing tips for improving his application and interviewing skills.

College coursework and professorial mentorship is of course valuable and necessary, but the Juba mentorship offers an extra edge in further honing in on career goals with solid, practical, and actionable advice to achieve them. I see my son is better organized and gently prodded to move forward as he negotiates his way through his senior year. The Juba program should be considered as an additional and impactful tool in the journey from student to professional.”

DFDarrell Fader, father of Dash (NYU senior)
“

My mentorship with Ibrahim confirmed I want to pursue civil engineering.

Kiliyan, high school senior
“

I explored consulting and real estate side by side. Juba helped me find the one that was right for me.

Mamadou, NYU Stern freshman
“

Juba took me from curious about finance to presenting my own investment thesis to real professionals.

Nate, NYU Stern freshman
“

Juba offers an extra edge in honing in on career goals with solid, practical, and actionable advice. I see my son is better organized and gently prodded to move forward.

DFDarrell, Dash’s father

College and career prep through 1-on-1 mentorship.

How Juba Works

A personalized roadmap, an industry mentor, hands-on projects, and steady accountability. Here’s what a student’s experience looks like from the first conversation on.

Personalized Guidance. Real-World Experience.

Four components work together, so students always know what comes next.

1

A Personalized Roadmap

Every student’s journey begins with understanding their interests, strengths, goals, and development needs. Together, we create a plan that provides direction and actionable next steps.

2

An Industry Mentor

Students are paired with mentors who are a few steps ahead of them professionally and can provide relevant guidance, exposure, and insight into their fields of interest.

3

Hands-On Projects

Students work on meaningful, career-related projects that help them develop practical skills, build confidence, and create tangible work they can showcase.

4

Accountability and Support

Through structured meetings, milestones, and ongoing guidance, we help students stay engaged, make progress, and turn their goals into action.

Students working together at a shared table

It Starts With a Conversation

Every student begins with a consultation. We learn about their interests, strengths, goals, and what kind of support would help most. Parents are part of this conversation from the start.

What Makes Juba Different

Juba pairs students with real professionals, gives them actual projects to build, and holds them accountable. Students meet with their mentor on a weekly or bi-weekly schedule to set goals, track progress, and work on real career development and networking skills, and every student finishes with professional work they can present to colleges and employers.

From Experience to Opportunity

Finally, we help students translate what they have done into stronger resumes, college applications, internship searches, and professional relationships.

Talk About Your Child

College and career prep through 1-on-1 mentorship.

Student Stories

Real projects, real skills, real growth. This page will grow as students complete their work with Juba.

Students walking together between classes
Kiliyan Dagnet

Kiliyan Dagnet

17 · High school senior · DMV area
My mentorship with Ibrahim confirmed I want to pursue civil engineering.
Career focusCivil engineering
MentorIbrahima Fall, Structural Engineer at Stantec
Juba projectDesigned a gravity retaining wall, ran the three stability checks engineers use (overturning, sliding, bearing pressure), and drafted the design in AutoCAD
Skills gainedTechnical problem-solving, AutoCAD, professional communication

Goals

Determine what kind of engineering is the right path. Build his resume. Create a competitive advantage for college applications.

Starting point

Lacked career clarity and had limited access to hands-on opportunities. Wanted a tangible experience to add to his resume and college applications.

The Juba experience

Through one-on-one mentorship with a civil engineer at Stantec, Kiliyan did real-world engineering work, developed a technical project, and strengthened his problem-solving and presentation skills.

Key outcome

Built a technical engineering project and drew on the experience in his college essays.

Kiliyan’s AutoCAD drawingFrom Kiliyan’s final presentation: AutoCAD design of his retaining wall

Watch Kiliyan and his parent Yamide talk about Juba

Mamadou Kante

Mamadou Kante

19 · College freshman, NYU Stern · New York, NY
I explored consulting and real estate side by side. Juba helped me find the one that was right for me.
Career focusCommercial real estate
MentorA real estate professional
Juba projectA full investment memo on an 8-unit multifamily property in Chicago: market overview, underwriting, investment thesis, risks, and upside scenarios
Skills gainedFinancial modeling, investment analysis, professional presentation

Goals

Choose between consulting and real estate with confidence, then build real experience in his chosen field.

Starting point

Torn between two very different career paths, with no direct access to professionals in either one.

The Juba experience

Explored both fields through conversations with professionals, chose commercial real estate, and presented his project to industry professionals.

Key outcome

A real estate private equity internship and an expanded professional network.

Mamadou’s investment snapshotFrom Mamadou’s memo: investment snapshot for an 8-unit Chicago multifamily

Nate Kassa

Nate Kassa

19 · College freshman, NYU Stern · New York, NY
Juba took me from curious about finance to presenting my own investment thesis to real professionals.
Career focusInvestment banking
MentorA finance professional
Juba projectA Chipotle financial model: historical income statements, operating assumptions, a 2026 forecast, and a free cash flow model with a full investment thesis
Skills gainedFinancial modeling, investment analysis, professional presentation

Goals

Explore finance broadly, find the right path within it, and build real experience before recruiting season.

Starting point

Knew he liked finance but not which direction, and had limited access to professionals or hands-on work to stand out.

The Juba experience

Discovered investment banking through research and conversations with professionals, then presented his thesis to Blackstone private equity professionals.

Key outcome

An internship at Jasco Philanthropies and an expanded professional network.

Nate’s Chipotle income statement modelFrom Nate’s analysis: Chipotle historical income statement, 2023–2025

Dash Fader

Dash Fader

College senior, NYU · New York
Career focusRevenue cycle and hospital finance
MentorA revenue cycle and hospital finance professional
Juba projectExecutive analysis of a regional medical center’s revenue cycle, with improvement recommendations
Skills gainedData analysis, problem solving, executive presentation, resume and LinkedIn optimization

Starting point

Exploring careers in revenue cycle and hospital finance during his senior year at NYU.

The Juba experience

Dash’s mentor started by helping him condense and optimize his resume and LinkedIn profile, then moved into regular discussions of the field and assignments to build understanding and executive function skills. For his hands-on project, Dash analyzed six months of claim data for a regional medical center, where denials had risen 93% since January and cost $2.1M in June alone. He broke the denials down by reason, department, and payer, identified the top causes (new payer requirements, new coding staff, and inconsistent eligibility checks), and recommended three fixes: targeting high-dollar prior-authorization service lines, redistributing coding tasks, and centralizing the verification process. He laid out a 90-day rollout and the KPIs to measure it, and presented the whole analysis to his mentor.

Key outcome

An optimized resume and LinkedIn profile, a presented revenue cycle project, and a networking plan toward a healthcare internship. In his father’s words: “better organized and gently prodded to move forward.”

Dash’s analysis of claim denials by reasonFrom Dash’s final deck: June denials by reason

Real Juba students.

College and career prep through 1-on-1 mentorship.

About Juba

We believe academic achievement alone does not guarantee career readiness. Students need guidance, exposure, relationships, and practical experience to prepare for their futures.

Our Story

Juba was founded in the Washington, DC area by Jesiah Matthews, a finance professional who knows firsthand that the right mentor is the key to career and personal growth.

In a world of unanswered cold emails and confusion about finding the right mentor, Juba makes it simple: students are connected directly with professionals who align with their goals and are committed to their growth.

Why “Juba”

Juba is a combination of two words. Jua is Swahili for light. Ubuntu is a traditional Nguni Bantu term from Southern Africa that translates to “humanity towards others,” often summarized by the phrase “I am because we are.” Together they describe what we believe: every young person has light in them, and none of us gets where we are going alone.

Our Mission

To help every student take the next step toward their professional and personal goals, by turning interests into direction, direction into experience, and experience into opportunity.

Students walking and talking on a campus

Meet the Founder

Jesiah Matthews

Jesiah Matthews

Founder & CEO · Based in the DMV
“None of us gets to where we are alone. I started Juba because I believe every young person deserves someone who sees their potential, opens doors, and helps them find their way.”Jesiah Matthews

The Path to Juba

  1. NYU Graduate

    Sociology and social entrepreneurship, with the college-wide award for International Engagement.

  2. Study Abroad in Ghana

    Taught entrepreneurship workshops for young adults in Ghana and raised seed funding to support their ventures.

  3. Career in Finance

    Built a career spanning wealth management, private equity, and private credit, and saw firsthand how mentorship and access shape a career.

  4. Founding Juba Mentorship

    Built so students get the mentors and real-world exposure he found along the way.

The Team

Jadyn Francois

Jadyn Francois

Head of Brand & Creative Strategy · Management Consultant, PwC

Jadyn built Juba’s brand identity from the ground up and leads its video content, Instagram and LinkedIn presence, and growth marketing across Google Ads, SEO, and analytics. As a management consultant at PwC, she has led competitor brand analysis, produced marketing content reaching 1,000+ leaders, and shaped messaging strategy across client pursuits. An NYU graduate in psychology, she brings a consumer-behavior lens to how people perceive and connect with brands. Based in Washington, DC.

College and career prep through 1-on-1 mentorship.

For Schools & Partners

Schools, nonprofits, and other organizations can bring the Juba experience to the students they serve through partnerships and sponsorships.

Bring Career Exposure to Your Students

Many students never get the chance to meet a professional in the field they are curious about, let alone work on a real project with one. Juba partners with organizations to change that: a sponsor funds the experience, a school or program helps reach students, and Juba runs everything in between.

01

School Partnerships

Offer Juba mentorship as an enrichment program for a cohort of students, with roadmaps, mentors, and projects coordinated alongside your staff.

02

Nonprofit and Community Programs

Integrate career exploration and mentorship into programs you already run for middle school, high school, college, and post-grad students.

03

Sponsorships

Companies and individuals can sponsor Juba experiences for students who would not otherwise have access, and connect their own professionals as mentors.

Juba students have worked with mentors from

  • Kirkland & Ellis
  • JPMorganChase
  • Goldman Sachs
  • Stantec
  • McKinsey & Company
  • DoorDash
  • Deloitte
  • BlackRock
  • Brown Advisory
  • Shields Health Solutions

Partnerships in Action

An example of what a sponsored partnership looks like.

FYGQ × Juba × NYU Academic Achievement Program

The FYGQ Career Fellowship

In 2026, FYGQ partnered with Juba to sponsor students from NYU’s Academic Achievement Program (AAP) in the inaugural FYGQ Career Fellowship: a fully sponsored, highly selective 12-week career accelerator. Juba’s founder and Head of Brand are both AAP alumni, and the fellowship was built to give the next generation of AAP students the experience, skills, and network needed to land internships.

Juba designed and ran the program end to end: recruitment materials, applications and interviews, mentor matching, and the 12-week curriculum. The partner funded the fellowships; the university program helped reach students.

What Fellows got

  • One-on-one work with an industry professional in their field of interest
  • A resume-worthy project they can discuss in interviews
  • Industry-relevant skills and an expanded professional network
  • Preparation for internship recruiting, across business, engineering, healthcare, technology, policy, media, law, and more

Open to students in any field, selected by application and interview, at no cost to the student.

Let’s Talk About a Partnership

Tell us about your organization and the students you serve, and we will design something that fits.

Email us about partnering

Talk About Your Child